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If you asked me which store I go into most, there is not even any competition, it’s Selfridges. It’s basically 10minutes away so I pop in at least 3 times a week, whether it be for my Gluten free bread, some make up or to shop their designer fashion. No surprise here but of course the fashion is my favourite. They have the most phenomenal selection and the “buy” is amazing – so no wonder it’s my number one spot for shopping.

 

THE BEST BIT – CHRISTMAS IS COMING EARLY  – UP TO 20% OFF  – WITH CODE – SELFCCE

THATS RIGHT! WITH THE DISCOUNT CODE  – SELFCCE  YOU WILL BE ABLE TO SHOP FROM   Wednesday 21st November @ 01:00 GMT – Sunday 25th November 23:59 GMT – the discount will be up to 20% off in store and online when using the PROMOTION CODE –  SELFCCE (exclusions apply) – click here to shop

 

BEAUTY 10% OFF SELECTED LINES

WOMENSWEAR 20% OFF SELECTED LINES

MENSWEAR 20% OFF SELECTED LINES

ACCESSORIES 20% OFF SELECTED LINES

SHOES 20% OFF SELECTED LINES

HOMEWARE 20% OFF SELECTED LINES

TECHNOLOGY 10% OFF SELECTED LINES

KIDS 20% OFF SELECTED LINES

 

WHAT ARE MY TOP PICKS

Selfridges really does have all the best designers in store, so it can be hard to know where to start. for me when I am shopping the Selfridges, or any sale for that matter sale, I generally have the rule that I only buy pieces that I love and would have paid full price for if money is no object. I tend to buy wardrobe staples, the ones you can’t necessarily afford day to day, but you know you will wear and wear again. Sale shopping is all about investing right?

 

First up I want to talk about Max Mara, which is a brand I always love to invest it;  their coats and knits are my favourites, not only are they timeless so they just last and last,  but they are so beautifully made, making the brand is the ultimate investment.

 

Here I am wearing the Max Mara camel Teddy, they launched the coat a few years ago, and I finally invested in it early this year after living in a dupe. I honestly haven’t taken it off since the weather got colder not only is it super luxurious and the cut is just phenomenal, but it is SUPER light, it is basically the most comfortable coat I have ever owned. I love it so much that I am seriously considering the pink teddy, I ordered it once and felt so guilty that I returned it, but I think with the 20% I will invest! the Leopard teddy is also DIVINE, and it comes in black too, which would be super.

 

 

 

But its not just the teddy I love –  I am a huge fan of the Manuela Coat, which is one from their archive that they do every year, it comes on Black, Navy, Camel and Tobacco and I am struggling to decide which is my favourite, I LOVE a camel coat, and camel is synonymous with the brand, but I also love the navy and black. My next favourite is the Guelfo alpaca blend coatI love the shape and the colour and shape – a triple winner! It is still expensive but for a MaxMara coat it is one of the cheaper ones at £1130 with 20% off this. Lastly I LOVE the Lilla Cashmere wrap coat and the Legume Shearling both a major investment but just DIVINE….and OHHH and how could I forget the iconic Madam double breasted wrap coat, again an archive piece that is SO French in style and SO chic that the re released last year.

 

        

(above from left to right – the Manuela, the Lila and the Guelfo)

 

SHOP ALL MY MAX MARA FAVOURITES BELOW – INCLUDING SOME DIVINE KNITS AND MUST HAVE SUNGLASSES – REMEBER TO USE CODE – SELFCCE

 

 

 

Christmas is the season for party dressing, whether it be a work do, NYE or Christmas Day its such fun to dress up. If I am buying a festive dress, I make sure it is one that I can wear over, again one that won’t date really quickly. I think Self Portrait make the most wonderful dresses, again they are super stylish and they are very well made and fit really well so its one of my go to brands for a party dress.

Its no secret I love pink and I am obsessed with this pink ruffle shouldered midi dress, its SO SO pretty, will totally stand out and will be the perfect holiday / summer dress too. The other pink one I LOVE is the frilled sleeve crepe maxi dress, its in one of my favourite colour combinations of pink and navy and again will work throughout the year. The navy star print midi dress is super chic, and such a fabulous dress, as is the sequin Azalea and there red and white maxi.

 

       

(from left to right, pink ruffle midi, frilled crepe maxi, star print midi)

 

SHOP ALL MY FAVOURITES FROM SELF PORTRAIT – CODE SELFCCE

 

 

 

 

Shoes are another item that I tend to pick up in the sale, my Balenciaga pink knife mules are included in the 20%…which is pretty amazing as they never go on sale, also amazingly my velvet knife boots are included and the velvet BB pump. Also included are the Alaia bombe shoes, the ones you see me wear and wear on holiday, in fact I am very tempted to go for the Burgundy velvet pair. My Alberta Feretti  Mia velvet mules in the exact same colour way are included, which are a fabulous wardrobe staple and dress up any outfit when you don’t want to wear heels – also I think a little more wearable that the embellished ones ( I always knock pearls off shoes!). But number 1 on my list are the  Givenchy biker boot, and if you don’t have them the Stuart Weitzman Highland over the knee boots are an amazing staple.

 

        

        

 

SHOP ALL MY FAVOURITE SHOES HERE – CODE – SELFCCE

 

 

 

ALL THE REST

 

SHOP SOME PIECES I OWN AND LOVE

 

 

 

SHOP MY FAVOURITE DRESSES

 

 

 

WARDROBE STAPLES

 

 

 

GIFTS FOR HER

 

 

 

Hope you have enjoyed my edit  for the Selfridges comes early sale – remember code SELFCCE

 

Here are a few pictures of the pieces I own that are included in the 20%

 

 

 

 

 

 

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NEW TODAY – STYLEBOP SALE – ACCESS IT HERE – code – BLACKFRIDAY

 

TOP PICKS BELOW

 

 

 

 

OK NEWS FLASH – one of my all time favourite sales has just got live – ITS THE MODIST, its available to everyone and you don’t pay any tax or duties into the UK (they are included) and its a massive 40% off!!

ACCESS IT HERE  no code needed

HERE ARE MY TOP PICKS

 

SOME DRESSES I OWN OR LOVE

 

 

 

THE BEST KNITS

 

 

 

SKIRTS AND TOPS

 

 

SHOES AND BOOTS

 

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EARRINGS

 

 

 

 

 

 

OK – another one has landed – this time – MODA OPERANDI  again no discount code needed just use the link here to shop

It is a designer site, so the pieces aren’t cheap, but for me the sale is when. shop my investment pieces.

 

SHOWSTOPPER INVESTMENT DRESSES

 

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SLIGHTLY LOWER BUDGET BUT STILL  $$

 

 

 

A WHOLE SECTION FOR JOHANNA ORTIZ AS I LOVE HER DRESSES SO SO MUCH 

 

 

 

A FEW SHOES ON SALE

 

 

 

A FEW STAPLES

 

 

 

OK – another one has landed – this time LUISA VIA ROMA – you need code RS1130 

HERE TO SHOP – REMEMBER CODE – RS1130 TO SHOP

 

SHOES SHOES SHOES

 

 

 

A FEW KNITS

 

 

 

A FEW OTHERS (INCLUDING THE AMAZNG ROGER VIVIER BAGS)

 

 

 

 

MELJOE MY FAV KIDS SITE HAS UP TO 70% OFF – LOG IN OR CREATE AN ACCOUNT AND IT WILL SHOW AUTOMATICALLY – HERE TO SHOP

 

I stocked up on some Chloe dresses that have been on our wish list this Winter – here are my favourites

 

 

 

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I have been a bit of a fan of Goop since it started exactly 10 years ago (is it only 10 years? I feel like it has been around forever) I think my obsession began with a recipe – a cooking video recipe for a Vietnamese salad that I made and the salad and dressing was to die for. After that every week I couldn’t wait for the email newsletter with the next issue, full of fabulous cooking, gift or home ideas. There is no doubt about it Gwyneth has good taste – she would come up with fabulous personalised ideas for Christmas gifts (I bought a hand engraved wooden chopping board), ideas for beautiful table settings and did I mention the recipes?! (sidenote – if you haven’t already you have to make the eggplant parmigiana that Giancarlo Giametti shared with GP – its AMAZING!)

 

Goop’s success meant it expanded pretty quickly and after Gwyneth Paltrow moved back to the States it was difficult to buy all the amazing edits and exclusive collaborations as you had to buy direct from Goop website in the US – and it didn’t ship to the UK – ARGGGHHHHH…so when I was told that Goop have launched an EU/UK Website and they have a London pop up store in Westbourne Grove I CANNOT TELL YOU HOW EXCITED I WAS!

 

I was invited to pop down to the store to take a look, its been designed by Fran Hickman (a favourite of mine), so no surprise I love the interior, its pretty gorgeous and spread over 4 floors. There is a fashion floor which stocks Goop’s own line G.Label among others, a floor for clean beauty, then a homeware and gym and sportswear floor.

 

 

 

 

If I had to pick, the homewares floor would be my favourite, but I LOVE LOVE LOVE cooking, and Gwyneth’s first cookbook My Fathers Daughter is genuinely one of my favourite ever cookbooks, it was her first cookbook full of hearty meals that she cooks for her family and cooked with her Father (this a real home comfort cookbook which includes gluten and dairy etc) and her fathers pancake recipe is AMAZING! Anyway this floor is packed full to the brim of gorgeous kitchenware, tableware and barware – in gorgeous colours including some pink glass bowls and pink apron that is SO GORGEOUS and a set of non toxic saucepans that are going straight on my Christmas list.

 

 

 

 

SHOP MY KITCHENWARE FAVOURITES

 

 

 

 

 

I LOVE looking at beauty products, so headed up to the clean beauty floor which is filled with brands I love, including Tata Harper, The Organic Pharmacy and Goops own line and I got to speak to Erin Cotter the VP of Beauty who’s skin literally GLOWS – (always a good sign)…  So I have always tried to be an advocate of using “clean” products trying to use them where I can, avoiding parabens etc, but do use a few hardcore products on my face where I need the help, so it was interesting to learn about some products that I hadn’t heard about that are a mixture of both.

 

 

 

 

So what are Gwyneth’s favourite products? Well apparently the Goop Exfoliating Instant Facial and the Vintners Oil are her ultimate go to…I am totally sold on the exfoliator and will be purchasing this ASAPS (you put it on for 3 minutes and then it stings)  then wash it off for glowing skin, Erin says you can use it once a week or every few days and tells me GP loves it so much she uses it every day.

 

 

 

 

SHOP SOME FAVOURITES

 

 

 

 

The lower ground floor is filled to the brim of the most stylish workout gear ever! (no suprise there – I mean GPs workouts and body are seriously renowned!) So it really is no suprise that the G.Sport range not only stylish but extremely functional, my favourites are the Desert Rose seemed leggings, not only are they an amazing colour, but more importantly they are super comfortable due to their four way stretch and flat lock seams plus they are super body contouring and quick drying for sweat purposes, basically when you wear them you feel like you don’t have them on, pretty perfect when you are working out. There are so many matching items in the range, I LOVE the matching crop top and would personally layer it with the racer tank. The whole range is divine though, and I LOVE the lightweight glass water bottle, I actually bought one to carry around with me under the pushchair, it has a bamboo lid and is obviously BPA free, and again it really is achingly stylish.

 

SHOP MY FAVOURITES

 

 

 

 

 

Lastly I want to talk about G.Label, which is Goop’s own brand, each piece is very much a capsule piece, there is a lot of navy, grey and neutrals in beautiful fabrics like cashmere and silk. I absolutely LOVED a knit dress with gold buttons (see below) and the Boyfriend Tee which is the softest blend of cotton and cashmere and I also love the collaborations that they do with brands such as Lingua Franca x goop and Louboutin.

 

 

 

 

 

 

So whats my favourite item in store?….well my love of DeGourney and Chinoiserie started from an article on Goop right back when it started, so its no wonder – I have fallen IN LOVE with the GoopxCB2 chinoiserie dinner service and tableware (seebelow), I love China and tableware and this is just super beautiful and the quality is divine, best of all the most expensive plate is £20.

 

 

 

 

SHOP THE COLLECTION

 

 

 

 

 

Hope you enjoyed my lowdown on the new Goop London pop up – you should definitely go visit if you are in London, I will be going back for sure.

 

 

 

Paid in collaboration with Goop

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