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I recently had the opportunity to work with kidswear brand Il Gufo – I love childrenswear, and I just LOVE the history behind the brand. Il Gufo was founded in the 1970s by Mother of 3 Giovanna, who started making clothes for her children. Very soon all the children in the village were wearing her creations and so it began! I just love that the brand was built by a Mother, and despite it being HUGE today, Giovanna still, with her son and daughter, coordinates the work of all the people they have worked with for many years. Another thing that I love is that not only are the clothes designed in Italy, and that fabrics are sourced from companies representing Italian excellence – so you know the quality is second to none. I find that so many childrenswear brands these days compromise on quality, so it is wonderful to find another one that has beautifully made products with a perfect finish.

 

So where do I start – well Il Gufo have a huge range of products varying from partywear to casual everyday wear to fabulous puffer-coats and outerwear for extreme weather or even freezing London, basically they do it all.

I wanted to select pieces for the girls to shoot that they really loved, so I asked Soleil to help to pick out the pieces that she knew her and Winer would really love. Its no surprise that she totally fell in love with a super-fun and fabulous pink faux-fur coat, its a real statement piece and I thought a great addition to her wardrobe. She also loved the matching grey jersey dress with pink faux-fur pockets, and best of all, it also came in mini-size so Winter could “twin” as she loves to match her big sister. I cannot tell you how excited the girls were when the dresses and coat arrived along with a matching bag all in lovely stylish packaging. The girls wore the outfits the following weekend in Kensington Palace Gardens where we went to play in the Autumn leaves.

Soleil looks super-stylish and super-fun in her choice, the pink coat – see here – and is also wearing some gorgeous pink Il Gufo trainers – see here . Equally, I have to say that Winter looks totally adorable in her mini-me grey sweater dress – see here – and she was more than a little bit obsessed with the fun-faux-fur pockets which she could stuff with leaves.

 

 

 

 

 

 

Next up is my favourite, I absolutely fell in love with these navy-blue coats for the girls – see here. I always adore the girls in navy as I always think it’s such a chic look. I love how  the beautiful ruffle neck-line on the coat and the matching ruffled pockets  make it super unique, it’s the small details like this that make the coat really stand out. The girls wore these coats at the weekend out to lunch and so any people commented on how lovely they looked. The coats are made in wool fleece-style fabric which is so soft and cosy so I know they are going to be a huge favourite with the girls. The coats also come in a stylish grey colour – see here.

 

 

 

 

 

 

The final outfit the girls selected was an occasion-wear party dress – see here with a fabulous net-lined huge poufy princess-like skirt and a black ribbon sash-belt around the waist which ties in a beautiful bow at the back. The girls haven’t had the opportunity to wear these dresses yet but will definitely be wearing them over the Christmas season. Soleil’s dress also has beautifully matching velvet ballet-flat shoes which are just exquisite – see here. I must not forget to mention to the gorgeous matching headbands for both of them to complete the look – see here.

 

 

 

 

 

AD – Paid in collaboration with – Il Gufo.

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If you asked me which store I go into most, there is not even any competition, it’s Selfridges. It’s basically 10minutes away so I pop in at least 3 times a week, whether it be for my Gluten free bread, some make up or to shop their designer fashion. No surprise here but of course the fashion is my favourite. They have the most phenomenal selection and the “buy” is amazing – so no wonder it’s my number one spot for shopping.

 

THE BEST BIT – CHRISTMAS IS COMING EARLY  – UP TO 20% OFF  – WITH CODE – SELFCCE

THATS RIGHT! WITH THE DISCOUNT CODE  – SELFCCE  YOU WILL BE ABLE TO SHOP FROM   Wednesday 21st November @ 01:00 GMT – Sunday 25th November 23:59 GMT – the discount will be up to 20% off in store and online when using the PROMOTION CODE –  SELFCCE (exclusions apply) – click here to shop

 

BEAUTY 10% OFF SELECTED LINES

WOMENSWEAR 20% OFF SELECTED LINES

MENSWEAR 20% OFF SELECTED LINES

ACCESSORIES 20% OFF SELECTED LINES

SHOES 20% OFF SELECTED LINES

HOMEWARE 20% OFF SELECTED LINES

TECHNOLOGY 10% OFF SELECTED LINES

KIDS 20% OFF SELECTED LINES

 

WHAT ARE MY TOP PICKS

Selfridges really does have all the best designers in store, so it can be hard to know where to start. for me when I am shopping the Selfridges, or any sale for that matter sale, I generally have the rule that I only buy pieces that I love and would have paid full price for if money is no object. I tend to buy wardrobe staples, the ones you can’t necessarily afford day to day, but you know you will wear and wear again. Sale shopping is all about investing right?

 

First up I want to talk about Max Mara, which is a brand I always love to invest it;  their coats and knits are my favourites, not only are they timeless so they just last and last,  but they are so beautifully made, making the brand is the ultimate investment.

 

Here I am wearing the Max Mara camel Teddy, they launched the coat a few years ago, and I finally invested in it early this year after living in a dupe. I honestly haven’t taken it off since the weather got colder not only is it super luxurious and the cut is just phenomenal, but it is SUPER light, it is basically the most comfortable coat I have ever owned. I love it so much that I am seriously considering the pink teddy, I ordered it once and felt so guilty that I returned it, but I think with the 20% I will invest! the Leopard teddy is also DIVINE, and it comes in black too, which would be super.

 

 

 

But its not just the teddy I love –  I am a huge fan of the Manuela Coat, which is one from their archive that they do every year, it comes on Black, Navy, Camel and Tobacco and I am struggling to decide which is my favourite, I LOVE a camel coat, and camel is synonymous with the brand, but I also love the navy and black. My next favourite is the Guelfo alpaca blend coatI love the shape and the colour and shape – a triple winner! It is still expensive but for a MaxMara coat it is one of the cheaper ones at £1130 with 20% off this. Lastly I LOVE the Lilla Cashmere wrap coat and the Legume Shearling both a major investment but just DIVINE….and OHHH and how could I forget the iconic Madam double breasted wrap coat, again an archive piece that is SO French in style and SO chic that the re released last year.

 

        

(above from left to right – the Manuela, the Lila and the Guelfo)

 

SHOP ALL MY MAX MARA FAVOURITES BELOW – INCLUDING SOME DIVINE KNITS AND MUST HAVE SUNGLASSES – REMEBER TO USE CODE – SELFCCE

 

 

 

Christmas is the season for party dressing, whether it be a work do, NYE or Christmas Day its such fun to dress up. If I am buying a festive dress, I make sure it is one that I can wear over, again one that won’t date really quickly. I think Self Portrait make the most wonderful dresses, again they are super stylish and they are very well made and fit really well so its one of my go to brands for a party dress.

Its no secret I love pink and I am obsessed with this pink ruffle shouldered midi dress, its SO SO pretty, will totally stand out and will be the perfect holiday / summer dress too. The other pink one I LOVE is the frilled sleeve crepe maxi dress, its in one of my favourite colour combinations of pink and navy and again will work throughout the year. The navy star print midi dress is super chic, and such a fabulous dress, as is the sequin Azalea and there red and white maxi.

 

       

(from left to right, pink ruffle midi, frilled crepe maxi, star print midi)

 

SHOP ALL MY FAVOURITES FROM SELF PORTRAIT – CODE SELFCCE

 

 

 

 

Shoes are another item that I tend to pick up in the sale, my Balenciaga pink knife mules are included in the 20%…which is pretty amazing as they never go on sale, also amazingly my velvet knife boots are included and the velvet BB pump. Also included are the Alaia bombe shoes, the ones you see me wear and wear on holiday, in fact I am very tempted to go for the Burgundy velvet pair. My Alberta Feretti  Mia velvet mules in the exact same colour way are included, which are a fabulous wardrobe staple and dress up any outfit when you don’t want to wear heels – also I think a little more wearable that the embellished ones ( I always knock pearls off shoes!). But number 1 on my list are the  Givenchy biker boot, and if you don’t have them the Stuart Weitzman Highland over the knee boots are an amazing staple.

 

        

        

 

SHOP ALL MY FAVOURITE SHOES HERE – CODE – SELFCCE

 

 

 

ALL THE REST

 

SHOP SOME PIECES I OWN AND LOVE

 

 

 

SHOP MY FAVOURITE DRESSES

 

 

 

WARDROBE STAPLES

 

 

 

GIFTS FOR HER

 

 

 

Hope you have enjoyed my edit  for the Selfridges comes early sale – remember code SELFCCE

 

Here are a few pictures of the pieces I own that are included in the 20%

 

 

 

 

 

 

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NEW TODAY – STYLEBOP SALE – ACCESS IT HERE – code – BLACKFRIDAY

 

TOP PICKS BELOW

 

 

 

 

OK NEWS FLASH – one of my all time favourite sales has just got live – ITS THE MODIST, its available to everyone and you don’t pay any tax or duties into the UK (they are included) and its a massive 40% off!!

ACCESS IT HERE  no code needed

HERE ARE MY TOP PICKS

 

SOME DRESSES I OWN OR LOVE

 

 

 

THE BEST KNITS

 

 

 

SKIRTS AND TOPS

 

 

SHOES AND BOOTS

 

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EARRINGS

 

 

 

 

 

 

OK – another one has landed – this time – MODA OPERANDI  again no discount code needed just use the link here to shop

It is a designer site, so the pieces aren’t cheap, but for me the sale is when. shop my investment pieces.

 

SHOWSTOPPER INVESTMENT DRESSES

 

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SLIGHTLY LOWER BUDGET BUT STILL  $$

 

 

 

A WHOLE SECTION FOR JOHANNA ORTIZ AS I LOVE HER DRESSES SO SO MUCH 

 

 

 

A FEW SHOES ON SALE

 

 

 

A FEW STAPLES

 

 

 

OK – another one has landed – this time LUISA VIA ROMA – you need code RS1130 

HERE TO SHOP – REMEMBER CODE – RS1130 TO SHOP

 

SHOES SHOES SHOES

 

 

 

A FEW KNITS

 

 

 

A FEW OTHERS (INCLUDING THE AMAZNG ROGER VIVIER BAGS)

 

 

 

 

MELJOE MY FAV KIDS SITE HAS UP TO 70% OFF – LOG IN OR CREATE AN ACCOUNT AND IT WILL SHOW AUTOMATICALLY – HERE TO SHOP

 

I stocked up on some Chloe dresses that have been on our wish list this Winter – here are my favourites

 

 

 

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